Branding Strategy in Cambodia
Date:
10 July 2024Category:
Global Governance and MultilateralismType:
Research Project ReportsTags:
Cambodia, Intellectual Property RightsPrint Article:
This project first examines the current IP system for branding in Cambodia through a survey of laws on trademarks, industrial design, and GI, including through current trends of registration, statistical data, and other published materials. If sufficient data were unavailable, information was obtained through inquiries to the Department of Intellectual Property Rights (DIPR), Ministry of Commerce (MOC) as well as the Department of Industrial Property(DIP), Ministry of Industry, Science, Technology and Innovation (MISTI).
Phase 1:
coming soon
Phase 2:
This Final Report on ‘Branding Strategy in Cambodia: Phase 2’ continues the work initiated in ‘Branding Strategy in Cambodia: Phase 1’. While Phase 1 focused on elucidating Cambodia's intellectual property systems and regulations pertaining to trademarks and geographical indications, including digital transformation, Phase 2 extends this research with detailed case studies of 25 distinguished companies and startups from Cambodia, each with unique branding strategies. This report examines how these companies utilise their branding, providing insights into the history of the brand, branding concepts, marketing aims, methods of branding, and the effectiveness of their strategies. This report concludes our comprehensive research on branding strategy in Cambodia with an in-depth analysis of the findings.
