Asia and Europe have significant potential in the e-commerce market, and the Asia–Europe Meeting (ASEM) has an important role to play in helping both regions harness such potential. Promoting digitalisation and e-commerce is a top priority in the drive to further connectivity and cooperation between Asia and Europe. One of the basic requirements for achieving economic success in the digital era is data connectivity. In particular, the Asia–Europe Meeting must collaborate in facilitating free flow of data with trust.